Episode 015

Should Designers be Sellfish? / with Zab Steenwyk

What if your main questions to spark career transition were- “Where can I have the biggest impact?” And “Where are the people I really want to learn from?” For Zab, this is true. She recently left Rivian, a dream company for many and a place where she had great experiences because they have all the talent and support they need. They no longer need her energy, drive, curiosity and evangelizing as much as regenerative food systems do. Zab came to talk to us about what it’s like to be someone with a host of design skills applying them to industries that design has barely touched. Becoming a beginner again in many ways so that she can learn what she doesn’t know from farmers and find ways to get the average person more engaged with their world. There is a disconnect right now in the way many of us know to care for our home and there are people with this knowledge and practices who need their voices amplified. Zab is working to bridge this gap, to make eating more fun and sustainable, to make our connection with plants and even worms more joyful. Her capacity to follow her intuition and her very generous core motivations are a beautiful north star to hear. Find Zab at her website and Instagram